Hela ventured into the lingerie market 25 years ago and since then the segment has grown to account for 60% of Hela’s product mix. Customers include Calvin Klein, Michael Kors, Hollister and Superdry which are catered to from its 12 manufacturing locations across 4 countries.Our product portfolio encompasses bras, bralettes, underwear, briefs, shapewear and functional wear.

  • Product Categories

    Bra, Bralette, Boxers, Panties

  • Manufacturing Locations

    Sri Lanka, Kenya, Ethiopia, Mexico

  • Customer Base

    Calvin Klein, Tommy Hilfiger, Warners, Soma, Torrid, SuperDry, Michael Kors, Hannes, Jockey, AdoreMe, Van Heusen, Abercrombie & Fitch, M&S, H&M