Hela ventured into the lingerie market 25 years ago and since then the segment has grown to account for 60% of Hela’s product mix. Customers include Calvin Klein, Michael Kors, Hollister and Superdry which are catered to from its 12 manufacturing locations across 4 countries.Our product portfolio encompasses bras, bralettes, underwear, briefs, shapewear and functional wear.
Bra, Bralette, Boxers, Panties
Sri Lanka, Kenya, Ethiopia, Mexico
Calvin Klein, Tommy Hilfiger, Warners, Soma, Torrid, SuperDry, Michael Kors, Hannes, Jockey, AdoreMe, Van Heusen, Abercrombie & Fitch, M&S, H&M